The work
Fitness Arena is a gym in Islamabad that appears here with two identities, Fitness Arena and Fitness Flex, in the same blue and orange. The set covers a brochure, a class timetable, a hiring post, an Eid banner, staff t-shirts and a signage mockup.
The timetable, the hiring post and the Eid banner share one dark, high-contrast look, so the wall and the phone read as the same gym.