The work
Pro Green Energy installs solar in Sydney and, through an Australian-owned arm, in Pakistan. The identity is a sprouting solar panel and the line "Built to last", drawn to work on a ute bonnet, on a shopfront and as a small mark on an email signature.
The same system runs through the vehicle side livery and bonnet, the shopfront and road signage, the accreditation badge row, the A4 and tri-fold brochures made for Pakistan, banners, and a social feed that includes product posts such as the Tesla Powerwall. One logo and one set of rules, applied in two countries.