A wok bar built from one motif, from the logo outwards: bowl and takeaway menus, packaging dielines, the lightbox sign on the street, the interior backdrop and the launch campaign.
Shanghai Wok is a wok bar in F-7 Markaz, Islamabad, and the identity starts from a single motif: a square meander in red and black, drawn into the logo, the borders of the posts and the lightbox sign.
The pieces run from a two-sided A4 menu where the customer builds a bowl in three numbered steps, through the takeaway box and a buy-one-get-one launch post, to the lightbox shown installed on the street.
Every piece above is designed, set and proofed by HSH Design, and shown at its own proportions. In order:
More of our work for this kind of business is on the restaurants and cafés page, with the other brands we have designed for in the same sector.
The other case studies, and the logos of every brand we have worked with, are in the portfolio.
If you need pieces like these printed in Australia, our own print desk, HSH Prints and Signages, quotes the same day from trade presses in NSW, QLD and VIC.
Tell us what you have and what it needs to do. We will tell you how we would run it.