Marketing design for education and migration consultants

A student or a parent deciding who to trust with a visa application or a university choice is deciding on clarity. Is the offer real, is the deadline real, is the fee stated, is the person registered. So the best design for this sector is mostly legibility with a point of view.

• One offer per piece. Aussie-ASEAN's "last call" flyer carries one discount, one deadline and one number to ring, and nothing else competes with it.
• Courses as a clear list. SilverSky's posts for early childhood and recognition-of-prior-learning courses put the qualification in the largest type, then the pathway, then the contact.
• People and places. Photography of real students and recognisable landmarks does more than stock imagery of generic classrooms.

Education consultants win clients at events: expos, university visits, open evenings. An event needs a pull-up banner readable from three metres, a walking sign or two, a flyer to take away, a QR code that goes somewhere useful, and something branded to carry, such as a tote bag. Aussie-ASEAN's UNSW event in Pakistan, its walking sign and its bag are all in the work above. We design them as one kit, so the stand looks like the flyer.

Education and migration advice are regulated, and the regulator can care about what an advertisement says and what it shows. The flyer above carries the agent's registration number; that is the kind of line we place deliberately, in the same spot on every piece, so it is never forgotten and never looks like an afterthought. We are designers, not advisers: check what your own regulator requires on advertising before anything goes to print. Our content proofing checklist has a step for exactly this.

SilverSky Consulting's feed is a good illustration of cadence: a course post, an anniversary post, a seasonal post, each from one template, so the feed looks run rather than posted into. The monthly calendar for that is what our social workspace is for, with the client approving each post before it is scheduled.

For the physical kit in Australia, our print desk quotes pull-up banners and flyers the same day, and its guide to pull-up banner cost is worth reading before an expo.