Sector

Graphic design for restaurants and cafés

Menus, takeaway packaging, shopfront signs and the social feed, designed as one system, so a new dish, a new branch or a Ramadan menu still looks like the same restaurant.

Last updated 6 October 2026 HSH Design

The short version

Menus built for where they are read: table, counter, phone or window.
Packaging and signage drawn from the same identity as the menu.
Seasonal campaigns, such as Ramadan, Eid and Christmas, designed as pieces rather than afterthoughts.
Thirteen restaurant, café and catering brands across Pakistan, Australia and the UK.

Restaurants and cafés 13 brands

The full case studies are in the portfolio

What we design for a restaurant

A restaurant is read in five places before anyone sits down: the street, the phone, the menu, the bag and the receipt. These are the five we design.

Identity

The logo, colour and type, drawn to work as a lightbox over a doorway and as a small round profile picture. Shanghai Wok is one motif carried from the logo outward; FeastHouse is a truck-art border that reads from across a food court.

Menus

Book menus, two-sided A4 sheets, folded DL takeaways, TV boards and QR landing pages, each for the place it is read. Our guide to restaurant menu design is the long version of how we decide.

Packaging

Burger boxes, takeaway cups, cake boxes and delivery bags, drawn on a dieline so they fold the way the drawing says. La Terrazza, Shanghai Wok and ChocStop each have a box above.

Signage

Lightboxes, fascias, pull-up banners and counter boards. Shanghai Wok's lightbox is shown installed on the street, not just as a mockup.

Social media

Weekly deals, seasonal posts and the cover image, built from the same grid as the print so the feed looks like the room.

One system, so the new thing looks like the same place

The usual way a restaurant ends up with a messy brand is not a bad designer; it is five good ones over three years, none of whom saw the others' files. The fix is a system, written down once: the colours, the two typefaces, the way a price is set, the shape of a seasonal banner. After that, a new menu is an afternoon and a Ramadan campaign is a variation, not a redesign.

La Terrazza is the clearest example in the portfolio: menus, room-service menus, takeaway boxes, cups, pull-ups and a Ramadan buffet for 2026, all in one set of ornaments and one red, from 2019 to now. Entrecôte and Cafe 11 are the same idea at a smaller scale.

Seasons are where a restaurant earns its year

Ramadan, Eid, Christmas, a weekend breakfast, a lunch deal: each is a short window with one offer. Each gets its own designed piece with one price and one call to action, in the restaurant's own system, so it sells without looking like an ad from somewhere else.

Ramadan and Iftar: a menu, a banner, a table card and a feed of posts, ready before the first day.
Eid and Christmas: one post and one in-store piece, in the brand, not a stock greeting.
Everyday deals: a lunch-deal flyer and a weekly post, built from a template so each one takes minutes.

Printing it

In Australia we print it ourselves: our print desk, HSH Prints and Signages, quotes the same day from trade presses in NSW, QLD and VIC. See restaurant menus, pull-up banners, corflute signs and shopfront signage, or its hospitality page for the whole list: print for hospitality.

Elsewhere we hand over press-ready files: bleed, trim marks, outlined fonts and a PDF the press will open. Our free print file check is the same check we run before we send them.

Want your menu, box and sign to look like one restaurant?

Send us the current menu and a photo of the shopfront.

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