Branding and marketing design for solar companies

A buyer is about to spend thousands on something on their roof for twenty-five years. What they are looking for is evidence you have done it before: real installs, real system sizes, named places. So the marketing that works for installers is mostly documentation, designed well.

• Photograph every finished job. Our solar clients' strongest pieces are the ones built on a real photograph of a real roof.
• State the numbers. Move Energy's project nameplate names the system, 270 kW, and the building it powers, which is a stronger claim than any adjective.
• Use drone photography where the roof is big. Move Energy's aerial shots show scale in a way a ground photo cannot.

Move Energy and Pro Green's Pakistan business sell in English and Urdu. That is a design problem and not just a translation one: Urdu runs right to left, wants a different typeface with its own weight, and changes where the eye lands. We build the layout for both from the start, so the Urdu post is not the English one with the words swapped. Examples of both are in the work above.

In Australia our print desk makes them: vehicle signage and corflute signs, with an honest guide to wrap versus decals and another on sign sizes and viewing distance, the one worth reading before you size a road sign.

Whoever prints it, the file has to be right first: vector artwork, outlined type and the real dimensions. Our free vectorize tool shows what redrawing a logo for a vehicle involves.