Nothing goes out that the client did not approve.
The same discipline a print proof enforces, applied to content: a brief the client signs off, every post approved before it is scheduled, publishing that happens on time without anyone remembering to do it, and a recap of what actually went out.
Brief to recap, with the client in the middle.
It publishes to Facebook Pages and Instagram Business accounts, single-image posts, on schedule — carousels, video and Reels are not built yet. Publishing to a page you do not run yourself needs Meta's own app review, which has not cleared yet; until it does, a client's posts are approved here and put up by hand. LinkedIn, TikTok and X are planned — each needs that platform's own approval before anyone can publish to it programmatically, and those queues are not ours to hurry. Until then the calendar tracks those posts and somebody puts them up by hand. That is also why this costs $29 and not the $79 the agency tools charge.
Approved and finalized posts publish themselves when their scheduled time arrives
A month and week calendar of what is going out, and a composer that writes the post once for every account it targets.
Clients approve the brief and then each post, so nothing is published that nobody signed off.
Assets, brand kits and hashtag sets per client, so the right logo and the right palette are the ones to hand.
Facebook and Instagram connect through Meta's own OAuth. Tokens are encrypted at rest, every publish is recorded per platform, a failed one raises an alert, and the calendar counts down to a token that needs renewing.
One recap for the client showing what went out, one for the team showing what is still owed.
Staff are scoped to the clients they work on, and that scoping fails closed — no assignment means no access, not full access.
Runs alongside Proof System on the same login and the same client list — add one to the other with a switch, not a migration. Both together is $39 a month.
Running client social out of a spreadsheet and a group chat?
Bring one real month and we will show you the same month on the calendar.